Built from experience.
Created for modern brands.
Our Story
BrandThreads is the next chapter from the team behind EduThreads.
EduThreads grew by making apparel easier for schools and early-learning communities to create, order and manage. Along the way, we developed the supplier relationships, production capability, technology and customer support needed to deliver professionally branded apparel at scale.
As the business grew, more organisations began asking us to do the same for them.
Businesses needed apparel for their teams. Trades wanted workwear that represented them professionally. Growing brands wanted merchandise they could sell, share or give to customers. Others needed event clothing, new-starter packs or a simple online range people could order from throughout the year.
They were not simply looking for uniforms.
They wanted to make their brand wearable.
That is why we created BrandThreads.
Your brand, brought to life through apparel.
That might mean a few printed T-shirts, embroidered workwear for a growing team, customer merchandise or a complete branded range.
Whatever the starting point, our goal is the same: make it easier to create quality apparel that looks consistent, feels right and represents the business behind it.
BrandThreads helps businesses turn their identity into apparel for their
- Team
- Customers
- Community
- Events
- Supporters
Two simple ways to get started
Shop & Customise
Know what you need?
Choose your products, add print or embroidery, upload your logo and order online.
Ideal for small orders, one-off requirements, repeat purchases and businesses that want to get started immediately.
[Shop & Customise]
Start a Brand
Want help creating something more considered?
Tell us about your business, who will wear your apparel and what you want it to achieve. We will help curate the products, branding and ordering experience around your needs.
Your range can be created for your team, your customers or both.
[Start a Brand]
A new brand, backed by a proven foundation.
BrandThreads has its own identity and customer experience, but it is supported by the knowledge, systems and production experience developed through EduThreads.
It also forms part of the broader evolution into focused Threads Group channels:
- EduThreads for Education
- BrandThreads for businesses and branded apparel
- SportThreads for clubs, teams and supporters
Every business,
on brand.
Your brand already has a story.
Let’s create the apparel that helps people wear it, share it and remember it.